social purpose

Social Purpose

At ConnectedGroup we take our purpose statement of using recruitment as a lever to improve lives beyond our commercial engagements and into a wider social mission. Our goal is to utilise our recruitment expertise to support the Hong Kong not-for-profit that some of their investment in our services is directed to good causes.

One of the cornerstones to this strategy was the launching of - a not-for-profit initiative in itself that aims to provide a job board and career portal at zero cost to the charitable sector. The initiative aims to connect talent with great causes in need of permanent staff, board and advisory professional and strategic volunteers.

We regularly run fundraising campaigns to support our partners and urgent initiatives – please check here for more information.


We provide 2 levels of services for
not for profits in Hong Kong

banner image


You can use our free platform - and advertise your role without cost. If you would like more support, you can organise to meet our team who can then help by learning more about your cause and promoting the role for you on social media and referring it to any candidates in our immediate network. We may also be able to provide some advice on other recruitment/retention related issues.

Recruit4Good was originally just available for charitable organisations but in January 2021, we extended this to the ‘corporate giving’ functions of commercial organisations. To qualify you must be able to demonstrate a dedicated foundation or function, focused on philanthropic giving/impact investing and identify that the role required spends 100% of the time dedicated to this area.

To initiate this simply email us at

heart banner


Whilst our goal is to help charities recruit for free, they sometimes need more formal or dedicated recruitment services. Our standard fees are 25%+ of annual base salary (payable on candidate start date) but we offer a 50% discount to charitable organisations (section 88 registered) without diluting our service levels. Please note that this discount does not apply to institutional or professional membership driven NGOs.

Functionally we will support the discounted hiring of CEO/ED roles, fundraising, program management, advocacy and other NGO specific talent. Unfortunately we cannot provide the same discounts for the hiring of individuals in corporate functions (IT, finance, HR, legal, PR/Comms) but are happy to do so via our usual recruitment platform at a competitive rate.

To explore this further please email at

Middle banner image

As of March 2022, we have contributed the following amount to charitable organisations via : donations, fee reductions and fundraising introductions :


Beyond this initiative we support the Fair Employment Agency as part of the Fair Employment Foundation with their goal to re-invent the migrant worker supply chain in a transparent and ethical manner and begin to resolve the systemic issues of modern-day slavery. We also partner with the Chicken Soup Foundation as a way of supporting at-risk communities in Hong Kong.

Our Social Purpose Partners

We have built a network of partners offering a range of products and services who are committed to giving back to the community in Hong Kong via our platform.

Please e-mail and quote the organisation (from the list below) if you are interested in an introduction. We will facilitate a connection and secure the charitable donation if successful.

Our social purpose partners are:

Advising C-suite - Facilitating Strategy - Developing Leadership - Leveraging Cognitive Diversity.

Q3Global is offering 10% of its fees as a donation to our charitable partners.

A comprehensive wellbeing program for your staff for the price of a cup of coffee.

Total Loyalty Company (TLC) is offering 10% rebate of the program setup fee for any referred clients.

Creating memorable experiences since 2002, TBA is Asia’s leading team building provider.

​Team Building Asia is offering 10% of its fees as a donation to our charitable partners.

​HeartChat is a not for profit platform that helps increase Hong Kongers' access to counselling and coaching services.


Risk Management, Organisational Resilience, Business Continuity Planning, Disaster Recovery and Crisis Management.

BDCR Consultants is offering 10% of its fees as a donation to our charitable partners.

Dale Carnegie Training transforms individual and business performance around the world.

Dale Carnegie Training HK is offering 10% of its fees for public courses including leadership, management and presentation skills as a donation to our charitable partners.

​If you wish to become a social purpose partner, please email us at for a private discussion.