At ConnectedGroup we take our vision statement of ‘using recruitment as a lever to improve lives’, beyond our commercial engagements and into a wider social mission. Our goal is to utilise our recruitment expertise and resources to support the Hong Kong not-for-profit community by ‘amplifying good will through the connection of talent with great causes’.

One of the cornerstones of this strategy was the launching of www.Recruit4Good.com in 2018 - a not-for-profit initiative in itself - that aims to provide a job board and career portal at zero cost to the charitable sector. The initiative aims to connect talent with charities in need of permanent staff, board and advisory professionals and strategic volunteers which we also boost through a dedicated LinkedIn page.

Following this, we still found that organisations needed to access our professional recruitment services and we didn’t feel that our full fees were aligned with our vision and purpose. As such, we offer registered section 88 charities a 50% discount on our fees, generally taking them down to 12.5% of annual salary, without diluting the standard of our service in any way. In this manner, we have completed multiple searches for CEO/ED, fundraising, program management, advocacy and engagement roles and our commercial teams have also assisted with hiring for communications, IT, HR and finance roles on the same basis.

If you operate a recruitment agency in another location and would like to discuss opening the Recruit4Good initiative in your geography, please contact us at socialpurpose@connectedgroup.com.

As of July 2025, we have contributed the following amount to charitable organisations via donations, fee reductions and fundraising introductions:

HK$13,119,784

Beyond this initiative we partner with Asian Charity Services on our annual salary survey for the Hong Kong non-profit sector, and with WISE Employment to support the delivery of their goal of ‘helping job seekers find and keep work with inclusive employers who recognise and value diversity.’

Fair Employment Agency

Ethical recruitment of domestic workers in Hong Kong.

SPCA HK

Vision of creating one Hong Kong where all animals are treated with compassion and respect.

Resolve Hong Kong

Working to empower emerging community leaders to create a more diverse and inclusive Hong Kong.