Social Purpose

At ConnectedGroup we take our vision statement of ‘using recruitment as a lever to improve lives’, beyond our commercial engagements and into a wider social mission. Our goal is to utilise our recruitment expertise and resources to support the Hong Kong not-for-profit community by ‘amplifying good will through the connection of talent with great causes’.


One of the cornerstones of this strategy was the launching of www.Recruit4Good.com in 2018 - a not-for-profit initiative in itself - that aims to provide a job board and career portal at zero cost to the charitable sector. The initiative aims to connect talent with charities in need of permanent staff, board and advisory professionals and strategic volunteers which we also boost through a dedicated LinkedIn page.


Following this, we still found that organisations needed to access our professional recruitment services and we didn’t feel that our full fees were aligned with our vision and purpose. As such, we offer registered section 88 charities a 50% discount on our fees, generally taking them down to 12.5% of annual salary, without diluting the standard of our service in any way. In this manner, we have completed multiple searches for CEO/ED, fundraising, program management, advocacy and engagement roles and our commercial teams have also assisted with hiring for communications, IT, HR and finance roles on the same basis.


We provide 2 levels of services for not for profits in Hong Kong

As of December 2023, we have contributed the following amount to charitable organisations via donations, fee reductions and fundraising introductions :

HK$10,723,401

Beyond this initiative we support the Fair Employment Agency as part of the Fair Employment Foundation with their goal to re-invent the migrant worker supply chain in a transparent and ethical manner and begin to resolve the systemic issues of modern-day slavery. We also partner with the Chicken Soup Foundation as a way of supporting at-risk communities in Hong Kong.

Our Social Purpose Partners

We have built a network of partners offering a range of products and services who are committed to giving back to the community in Hong Kong via our platform.

Please e-mail socialpurpose@connectedgroup.com and quote the organisation (from the list below) if you are interested in an introduction. We will facilitate a connection and secure the charitable donation if successful.

Our social purpose partners are:

​Advising C-suite - Facilitating Strategy - Developing Leadership - Leveraging Cognitive Diversity.

Q3Global is offering 10% of its fees as a donation to our charitable partners.

​Creating memorable experiences since 2002, TBA is Asia’s leading team building provider.

​Team Building Asia is offering 10% of its fees as a donation to our charitable partners.

Risk Management, Organisational Resilience, Business Continuity Planning, Disaster Recovery and Crisis Management.

BDCR Consultants is offering 10% of its fees as a donation to our charitable partners.

​A comprehensive wellbeing program for your staff for the price of a cup of coffee.

Total Loyalty Company (TLC) is offering 10% rebate of the program setup fee for any referred clients.

​HeartChat is a not for profit platform that helps increase Hong Kongers' access to counselling and coaching services.

​Dale Carnegie Training transforms individual and business performance around the world.

​Dale Carnegie Training HK is offering 10% of its fees for public courses including leadership, management and presentation skills as a donation to our charitable partners.

​If you wish to become a social purpose partner, please email us at socialpurpose@connectedgroup.com for a private discussion.

In the video below, our Managing Director, Mathew Gollop, is supporting a group of local not-for-profit professionals with insights on talent attraction strategy.

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