Our client is a globally renowned, expanding luxury consumer services group with deep Asian heritage. With a prestigious portfolio of businesses spanning key international capitals, they are undergoing an exciting evolution to elevate their global brand positioning, digital narrative, and commercial growth.
To lead this growth, they are seeking an ambitious, strategic, and hands-on Vice President of Marketing Communications & Social Media to lead corporate communications, oversee global social media strategies, and build a high-impact Social Centre of Excellence (CoE).
Key Responsibilities
- Corporate & Executive Communications: Direct global corporate communications, group-wide initiatives, and brand positioning. Serve as a strategic advisor to the C-suite and CEO Office, crafting executive speeches, high-stakes announcements, and guiding special group initiatives.
- Social Centre of Excellence (CoE): Build, govern, and scale a world-class social media operating model across global markets (Instagram, Facebook, TikTok, LinkedIn) and Greater China (Xiaohongshu 小紅書, WeChat, Weibo, Douyin).
- Commercial Growth & Loyalty Integration: Drive full-funnel impact by connecting corporate communications, campaign strategies, and social engagement directly to loyalty membership growth, CRM circles, customer acquisition, and direct revenue.
- Cross-Market & Matrix Alignment: Lead and harmonize communications across distinct matrix structures, including Regional China, Southeast Asia, Global HQ, Events, and Digital/Loyalty product teams.
- PR, Influence & Reputation: Formulate high-level PR, influencer/KOL, and celebrity relationship strategies ("Friends of the Brand") while establishing robust crisis management frameworks globally.
- Agility & Innovation: Inject speed, fresh ideas, and agile campaign workflows into the team, optimizing resources creatively to outperform market competitors.
The Ideal Candidate
- Senior Track Record: 15+ years of progressive leadership in corporate communications, PR, and digital/social marketing within luxury, high-end retail, lifestyle, or premium consumer sectors.
- Greater China & Global Mastery: Deep expertise in Mainland China's digital/social ecosystem (particularly Xiaohongshu 小紅書, WeChat, Douyin, and social commerce platforms), alongside proven experience leading global multi-channel strategies.
- Executive Presence & Stakeholder Management: Proven track record of influencing senior executive stakeholders and managing C-suite expectations with speed, diplomacy, and strategic clarity.
- Data & ROI-Driven: Commercial mindset with a sharp focus on measuring success, translating PR, content, and social metrics (reach, engagement, conversion) into clear business ROI.
- Language Capabilities: Native or near-native fluency in English and Mandarin is essential. Ability to thrive in a fast-paced environment where quick communication and execution are required.
What’s on Offer
- High-visibility executive leadership role driving global impact for an iconic luxury brand.
- Dynamic, collaborative culture backed by structured executive development pathways.
- Highly competitive compensation and executive benefits package.
