About the Client
Our client is an established global consumer products company operating market-leading brands across specialty crafting, lifestyle, and consumer goods categories
. Renowned for quality and innovation, the group empowers its regional leaders to combine strategic vision with hands-on business building, scaling high-performance platforms across diverse Asian markets
.
Key Responsibilities
- Regional Business Leadership & Strategy: Own regional sales, profitability , and overall commercial performance across Asia, formulating mid-term strategic plans and annual budgets .
- China Market Expansion & Channel Strategy: Drive aggressive growth in China and key Asian territories, optimizing Go-To-Market execution across traditional retail, modern trade, and distributors .
- E-Commerce & Digital Acceleration: Scale omnichannel operations by expanding marketplace, pure-play, and social commerce partnerships .
- Key Account & Commercial Management: Lead negotiations on strategic commercial agreements , pricing frameworks, and trading terms with top regional partners.
- Organizational Development: Build, lead, and mentor a high-performing regional team spanning sales, e-commerce, marketing, and operations .
Candidate Profile
- Experience: Minimum 8+ years of progressive commercial leadership experience within consumer packaged goods (CPG), FMCG, retail, lifestyle, or comparable industries, including regional or business unit leadership with P&L ownership .
- China Market Expertise: Deep, proven expertise in the China or Greater China market, with a strong understanding of local retail ecosystems, distributor networks, marketplaces, social commerce, and consumer dynamics .
- Channel Mastery: Demonstrated success in omnichannel business models, spanning offline retail and advanced digital commerce .
- Language Skills: Fluency in English and Mandarin Chinese is mandatory ; proficiency in Cantonese is a strong advantage .
- Leadership Style: Entrepreneurial, hands-on leader with a strong growth mindset, high strategic capability, and the agility to scale businesses from a lean setup .
