About the Client
Our client is a global consumer products company operating market-leading brands across household, outdoor, and lifestyle categories . Managing a portfolio of trusted, high-performance consumer brands, the group empowers outdoor enthusiasts and everyday consumers through innovative products supported by an inclusive, collaborative, and adaptive international workplace .
Key Responsibilities
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Campaign Execution & Activation: Develop and execute multi-channel marketing initiatives, social media strategies, and brand events to build market share in Japan and target APAC markets .
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Stakeholder & Partner Collaboration: Direct external agencies, design houses, and local business partners to implement marketing plans on schedule and within budget allocations .
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Market Insights & Analytics: Track campaign KPIs, monitor marketing expenditure, and gather consumer insights to deliver actionable, data-driven strategy adjustments .
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Brand Compliance & Governance: Manage internal/external approval processes, ensuring marketing collateral aligns with brand standards and local regulatory requirements .
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Enablement & Training: Conduct product training sessions for internal teams and commercial partners when required .
Candidate Profile
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Experience: Minimum 5+ years of solid brand and marketing experience within outdoor, lifestyle, or consumer hardgoods brands .
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Regional Market Exposure: Proven experience executing campaigns in the Japan market, alongside exposure to at least one key APAC market (e.g., South Korea, China, Australia) .
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Technical & Digital Acumen: Strong proficiency in social media and online marketing; experience with DTC and e-commerce platform marketing workflows is an advantage .
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Language Skills: Excellent verbal and written communication skills in Japanese (JLPT N1 or Native) and English .
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Work Style: Detail-oriented team player with strong patience, a can-do attitude, and the ability to manage tight schedules (valid Japan working visa holders welcome) .
