Wholesale Marketing Manager(Fashion, 45K-50K)

Location Hong Kong
Job-type Full Time
Salary HK$40000 - HK$50000 per month
Contact Dicky Cheung
Email email Dicky
Reference A022199 (AOAP-287665_1656383780

Our client is a global fashion label and looking for a Wholesales Marketing Manager to expand their business in APAC.

Job Duty

Brand communication and campaign execution

  1. Develop general marketing strategy and campaign calendar applicable to overseas markets.
  2. Plan, budget and allocate budgets for seasonal/account specific marketing plans by interpreting key campaigns/strategies and incorporate the themes into In-store (point-of-sale displays, fixtures, graphics) and Online strategies when applicable
  3. Liaise with external agency to produce graphics and other marketing materials specifically for overseas markets with adherence to bossini brand heritage; including but not limited to working with photographers on photo-shooting and models selection
  4. Adapt visuals and any marketing materials from HQ to the needs of overseas markets with adherence to bossini brand heritage
  5. Conduct briefing with overseas markets on a monthly/seasonal basis about campaign concepts and adoption of marketing materials to local context
  6. Manage editing process for all marketing content
  7. Maintain bossini classic and bossini X brand image across the channels and media

Digital Marketing

  1. Monitor execution of any brand campaigns in social media
  2. Provide content to support digital platforms in overseas markets and to advise on commercial operation on 3rd party marketplace
  3. Facilitate CRM development of overseas markets; collect relevant data and provide insights when needed

Overseas driven marketing initiatives

  1. Assist events execution initiated by overseas distributors that are brand compatible
  2. Sharing best practices from HK, CHN and other overseas markets
  3. Contribute inputs to local marketing initiatives such as store opening, GWP, promotional campaigns
  4. Devise ROI to benchmark results


  1. Minimum of 5 years of experience in brand communication and marketing experience, agency background preferred.
  2. Strong communication skills in English and Mandarin
  3. Having excellent stakeholder management skills to navigate through a complex organizational structure

Interested individuals please send CV (word format) to Dicky Cheung (Dicky . Cheung @connectedgroup.com) for more information.