|Location||Hong Kong, Central and Western District|
Our client is a highly influential leader in the industry. They are now recruiting a Senior Marketing & CRM Executive to join the team.
The jobholder is responsible for delivering marketing strategies and customer relationship management (CRM).
- Assist Team Head to plan and implement customer programs
- Work with channel teams on customer recruitment and activation activities
- Analyze customer data and propose segment, target, mechanics and offers for customer programs to achieve KPIs on both new and existing customers
- Source premium and handle redemption logistics for customer programs
- Work with related parties on creative design, copywriting and production of communication materials
- Review program effectiveness and prepare evaluation report
- Bachelor degree holder in Business, Marketing or a related discipline
- Minimum of 4 years' experience in Marketing or customer program management with proven track record
- Knowledge in football is a preferred
- Knowledge in customer data analysis and media
- Strong communication and project management skills, multi-tasking ability
- Good command of both written and spoken English and Chinese
Interested individuals can click apply now and send through updated resume in WORD format. For a more comprehensive list of current opportunities, please visit www.connectedgroup.com