Senior Manager, CRM (Top Tier Insurance Firm)

Location Hong Kong
Job-type Permanent
Salary Negotiable
Contact Jason Tsui
Email email Jason
Reference A000002_1662100748

Our client is one of the largest Life Insurance Company with extensive service and coverage across Asia Pacific and continue expanding their business. They are looking for a high calibre to join their Customer Experience team to drive new marketing ideas in achieving business objectives.

Job Responsibilities:

  • To coach team members in campaign execution, including the application of analytics model into customer campaigns
  • To prepare marketing plans and to support supervisor in execution;
  • To work closely with different departments and team to prepare project plan & communication for campaign launch;
  • To execute existing customer campaigns for improving customer loyalty & experience, including reactivation of inactive customers and support customer segmentation strategy & other corporate initiatives;
  • To work with Data Intelligence Management team in the preparation of target customer segments & tracking report of customer campaigns;
  • To contribute ideas on maximizing the usage of digital/ innovative platform to increase customer experience and satisfaction;
  • To design and prepare agent/ customer communications (Express, promotional leaflet, eDMs/SMS e.t.c.);
  • To manage promotional budget and provide support to team members in meeting business objective;
  • To assist Department Head as a gate keeper in recommending promotional appeals arrangement.


  • Bachelor's degree or above in Business Studies, Marketing or related discipline;
  • At least 8 years of relevant business analyses, business development, database marketing and digital experience, preferably in the insurance industry;
  • Experience in collaborating with internal and external stakeholders;
  • Strong analytical skills with attention to details;
  • Assertive self-starter who can work independently and is results driven;
  • Excellent interpersonal and communications skills;
  • Good command of spoken and written English, Cantonese and Mandarin.

Interested individuals can click apply now or send through updated resume in WORD format to For a more comprehensive list of current opportunities, please visit

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