Senior Manager, Corporate Marketing (Insurance)

Location Hong Kong
Job-type Permanent
Salary Negotiable
Contact Jason Tsui
Email email Jason
Reference Blue_1622117332

Our client is an European insurance companies and growing rapidly in Hong Kong. They are now looking for a corporate marketing professional to join their young and energetic team to grow with the company.

Key responsibilities:

  • To develop and implement brand strategy to differentiate the brand and raise awareness in the market;
  • To formulate the branding campaigns and provide innovative idea of driving these campaigns with product launches to achieve business growth
  • To design and implement the brand guidelines to ensure consistency across all visuals and contents of the brand
  • To analyse the competitive landscape and monitor the brand performance and effectiveness of brand campaigns with a data-driven approach
  • To manage social media platforms and all digital touchpoints (APP & Website) to achieve brand objectives;
  • To support CSR events and sustainability related issues.

Key requirements:

  • Bachelor's degree in Marketing, Journalism, Public Relations, Communications, or related disciplines;
  • 10 years' solid experience in integrated marketing, preferably exp. in digital products/ services;
  • Excellent skills in digital strategy, digital identity and performance marketing (SEO/SEM/Facebook marketing/ Google Ads, Google Analytics/ Web content management)
  • Good stakeholder engagement skills with extensive relevant network;
  • Self-starter, detail-oriented and committed to excellence;
  • Presentable with good communication and interpersonal skills;
  • Excellent command of written and spoken Chinese and English.

Interested individuals can click apply now or send through updated resume in WORD format to Jason.tsui@connectedgroup.com. For a more comprehensive list of current opportunities, please visit www.connectedgroup.com

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