Senior Director, Marketing, Asia Pacific (Fashion)

Location Hong Kong
Job-type Full Time
Salary Negotiable
Contact Kimmie Chan
Email email Kimmie
Reference ASPR-456221_1619057908

A reputable lifestyle fashion brand is looking for a Regional Senior Director, Marketing to lead and manage all product and retail marketing related initiatives within the Asia Pacific region (including China and Japan).

Supported by a lean regional team, this incumbent is expected to:

  • Be a key regional marketing representative to external and internal stakeholders at Global, Regional and Local levels
  • Lead and manage all product marketing related initiatives such as product launches, Go-To-Market initiatives, retail marketing and promotional strategy development and execution, media planning and roll-out.
  • Work closely in partnership with our global marketing team and local country teams and distribution partners. Manage a diverse regional team responsible for Media Plan/ Buys, Digital Marketing, Social Marketing, Retail and Product Marketing for the Asia Pacific.
  • Manage and measure regional marketing budget and expenses, and oversee local marketing related spending.
  • Contribute to strategizing and developing marketing toolkits for retail offline and online channels, ensuring all elements are leveraged and utilized by all local business units
  • Plan and allocate annual and seasonal marketing, PR and VM related budgets
  • Develop social and digital initiatives to meet brand and business needs

Successful candidates should possess:

  • Bachelor's Degree in Marketing, Communications, or Business Management related disciplines
  • 15-20 years' marketing experience, of which at least 8 years of Asia regional experience and recent 5 years of China market experience within the retail industry a must
  • Track record driving positive results in the China market within the lifestyle and/or sports fashion industries highly preferrable
  • Experience working in both direct/own operated retail and licensing business models
  • Agile, inquisitive, energetic with passion for the lifestyle and/or sports fashion industries
  • Superb presentation, communications, time management and multi-senior stakeholders management skills
  • Close to native in English with fluency in Mandarin

Interested individuals can click apply now and send updated resume (in WORD format) to Kimmie Chan for further information.

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