Senior Digital Marketing Manager (Global B2B)

Location Hong Kong
Job-type Full Time
Salary Negotiable
Contact Yumi Cheng
Email email Yumi
Reference AEVW-238130_1636704976

Our client is a HK headquartered International Group that is one of the leaders in the risk management solutions field (Testing, Inspection and Certification Services) field. This is a key position in the corporate team with a global scope, reporting directly into the CMO to design and lead all group digital marketing and communication initiatives.

This role will be responsible for the following,

  • Look after group digital marketing and communication initiatives with global coverage
  • Manage the brand P&L from budget management, digital marketing (website maintenance, social media) to marketing program execution and overall marketing communications
  • Lead and implement overall digital marketing strategy and business development of brand to ensure long term growth and sustainable customer value
  • Analyse competitive landscape including pricing, product positioning, communications, etc. to support go-to-market approach and support new product development

Successful calibre shall possess,

  • Bachelor degree with at least 8 years of solid working experience, of which at least 5 years of corporate branding and digital marketing experience within B2B industries is mandatory
  • Over 3 years' consumer marketing experience within sizable global consumers product companies
  • Must have prior global experience working in Europe and/or the US
  • Strong understanding and experience in Asia and Hong Kong
  • Experienced in conducting market studies and analytics; familiar in dealing with multiple internal and external stakeholders including marketing agencies and press
  • Excellent dedication to work with can-do attitude; strategic yet hands-on
  • Highly agile, open-minded, able to perform under stress and enjoy working in a fast-paced and multicultural environment with limited resources
  • Strong business acumen, excellent communication (listening and verbal), presentation, interpersonal, problem solving, multi-priorities management skills
  • Native in English, fluency in French is preferable

Interested individuals can click apply now and send updated resume (in WORD format) to Yumi Cheng for further information.

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