Senior Digital Marketing Manager (Fashion,70K)

Location Hong Kong, Central and Western District
Job-type Full Time
Salary Negotiable
Contact Dicky Cheung
Email email Dicky
Reference A020594 (ALUL-417624_1630478107

Our client is a global fashion brand. They are hiring a Senior Digital Marketing Manager to cope with the rapid expansion of business.

Key Responsibilities:

Digital Marketing
·Drive qualified traffic to brand's digital channels focused on delivering omni-channel sales and customer acquisition
·Manage media agencies across paid search, affiliates and performance display programs
·Work closely with operation teams to enhance consumer journey, content optimization & UI/UX enhancement
·Optimize spend efficiency to maximize return on investment
·Drive email program and CRM segmentation program
·Drive innovation and evolution of new digital media, partnering with 3rd parties and insight teams
·Develop SOP to maintain smooth GTM process with agencies and partners in the region

Reporting and Forecasting
·Track budget and performance KPI's against goals
·Develop and maintain program budgets, work closely with finance and e-commerce operation teams
·Regular program projections and assessments (weekly, monthly, quarterly)

Innovation
·Advocate, measure and achieve ongoing efficiency and media mix optimization for all digital channels
·Facilitate A/B testing, copy tests, landing page optimization, and one to one offer testing
·Work with IT/dev and third party vendors to maintain data feed integrity and drive new business strategy/partnerships
·Maintain comprehensive knowledge of the local marketing technology, vendor landscape and strategies
·Identify new trends, opportunities, or vendors to continue to evolve media program
·Monitor competitive activity and explore new way of sales opportunities

About You:

* 12+ years of experience with BS/MS degree in Marketing or Business related discipline;
* Solid experience in the Financial/Fintech industry, startup experience is a plus
* Hands-on skills in digital marketing, SEO, SEM, email marketing and social media, etc
* Self-motivated with a passion for growing the online presence
* Good command of spoken and written Chinese and and English.
* Excellent track record in driving business growth.

Interested individuals please send CV (word format) to Dicky Cheung (Dicky . Cheung @connectedgroup.com) for more information