Senior Brand Manager, APAC (FMCG,65K)

Location Hong Kong
Job-type Full Time
Salary HK$60000 - HK$65000 per month
Contact Dicky Cheung
Email email Dicky
Reference A022009 (AIRV-065254_1653021321

Our client is a global FMCG company and they are looking for a Senior Brand Manager for adapting global strategy and marketing activity into the Asia cluster based on local consumer insights to achieve cluster brand objectives, including NSV, market share.

The brand manager must have the experience and skill set to:

* Adapt the global marketing initiatives to fit for region's needs and consumer insights

* Develop short-and long-term marketing strategy and plan of the brand(s) in the market

* Ensure outstanding implementation of the marketing activity in the cluster Key Responsibilities

* Develop brand communication framework and playbook/toolkit by applying global strategy and activities into the cluster based on consumer insights to ensure outstanding implementation in the local markets.

* Collect and analyze consumer and brand data to support creation and development of brand marketing plan and activity calendar

* Analyze and review brands performance to recommend revisions to strategy and plans as required

* Connect with cross functional teams to support creation of an integrated business plan that ensures synergy of key brand initiative in the cluster

* Implement brand plan and the marketing activity in the cluster including developing and deploying effective campaign initiatives and other key brand activations that continuously drive penetration and enhance and brand logo.

* Undertake post activity evaluation for major activity Range and Innovation Management

Job Requirement / Qualifications

* Bachelor's degree in marketing or communications related department

* English proficiency in written and oral 2. Knowledge/Experience

* At least 7-10 plus years of working experiences in marketing related field (FMCG preferred; regional collaboration experience preferred)

* Agency management skill (advertising/ media/ digital/ research)

* Communication / presentation skill

Interested individuals please send CV (word format) to Dicky Cheung (Dicky . Cheung @connectedgroup.com) for more information.