Regional Senior Brand Manager (FMCG, 897K)

Location Hong Kong
Job-type Full Time
Salary Negotiable
Contact Eleanor Chan
Email email Eleanor
Reference A022009_1654051564

Our client is a global leading provider of healthy products. They are now looking to hire a Senior Brand Manager to join the team.


Highlight:

  • Adapt global marketing initiaties to fit for region's needs and consumer insight
  • Develop long and short term marketing strategy for brands
  • Hybrid working environment

Key Responsibilities:

  • Develop brand and communications framework by applying global strategy and activities into the cluster based on consumer insights to ensure outstanding implementation across the local market
  • Collect and analyze consumer and brand data to support creation and development of cluster brand marketing plan and activity calendar
  • Analyze and review brands performance to recommend revisions to strategy and plans as required
  • Connect with cross functional teams to support creation of an integrated business plan that ensures synergy of key brand initiative in the region
  • Recommend 3 year innovation strategy by leveraging synergy of the cluster with roll-out plan into each market
  • Recommend product architecture & pricing strategy
  • Be a bridge between local market and to goice out influence
  • Work with Category Leaderhsip team for ongoing portfolio efficiency

Requirement:

  • Bachelor's degree in marketing or communications related department
  • High english proficiency in written and oral
  • At least 10 years of working experiences in marketing related field (FMCG preferred; regional collaboration experience preferred)
  • Agency management skill (advertising/ media/ digital/ research)

Interested individuals please send CV (word format) to Eleanor Chan (Eleanor . Chan @connectedgroup.com) for more information