Regional Digital Marketing Manager (Fashion, 60K)

Location Hong Kong, Central and Western District
Job-type Full Time
Salary Negotiable
Contact Eleanor Chan
Email email Eleanor
Reference A019931_1626660432

Our client is a global fashion label and they are now looking for a regional digital manager to join the team:

Mission:

This manager is responsible in managing the APAC social media platforms and content managent while China is a strong focus. To lead and elevate the digital strategy, serve and engage with the community and to drive the business platforms across APAC.

Job Duties:

  • Responsible for Brand Social Media, Community Engagement and Influencer strategies.
  • Leverage and always on the look out of digital trends, best in class tools and first-to-market opportunities across digital consumer engagement channels as part of integrated platform/channel strategies.
  • Drive conversion on digital platforms, create a strong influencer strategy.
  • Own and manage social media platforms inclusive Weibo, WeChat, Facebook, Instagram, Kakao Talk and Line

  • Explore and pioneer strategic partnerships and innovations with new technology and platforms across APAC, including e-commerce (e.g. Tmall), social commerce and online consumer experiences.
  • Develop and manage annual digital communications budgets and responsible for ROI optimizatio
  • Leverage industry, consumer and customer data and insights, oversee and analyze brand visibility on and offline on on-going basis.
  • work with internal and external partners to lead and promote digital innovations across Asia

Requirement:

  • Bachelor degree holder with minimum 8 years of working experience
  • Digital savvy with proven track record in the digital landscape across Asia
  • Demonstrated digital marketing experience in China Market is a MUST
  • Experience managing external agencies
  • Good command of English and Chinese required

Interested individuals please send CV (word format) to Eleanor Chan (Eleanor . Chan @connectedgroup.com) for more information