Regional Digital Marketing Manager(agency bg welcome,75K)

Location Hong Kong
Job-type Full Time
Salary Negotiable
Contact Dicky Cheung
Email email Dicky
Reference A021508 (AYXG-550323_1658209356

Our client is a global lifestyle brand and looking for a Regional Digital Marketing Manager to expand their business in APAC.

Job Responsibilities:

DIGITAL MARKETING STRATEGY

  • Leading the team to provide regional planning and implementation support on digital marketing strategies, with the aim of achieving sales and traffic goals across the APAC region.

CHANNEL EFFECTIVENESS

  • Evaluating channel effectiveness by tracking and analyzing ROAS (return on Ad spending) performance across markets, and providing insights to improving campaign performance

SEO STRATEGY

  • Defining roadmap for regional SEO strategy, including on-page & off-page SEO tactics, and driving new initiatives to attain continuous organic traffic growth

SEARCH OPTIMIZATION PROJECTS

  • Leading on-site search optimization projects by working with solution providers on regional launch, and continuing to improve search experience and conversion performance

MANAGE STARTUP BUSINESS

  • Spearheading the new eCommerce startup business , managing the P&L and steering team direction on GTM (Go To Market) strategies

LEVERAGE EXPERTISE & MARKET INSIGHTS

  • Identifying market trends and insights, bringing in new technology to drive growth strategies for performance
  • Exploring potential partnerships with channel partners (e.g. Google, Meta) and activating regional solutions to fast-track digital marketing growth
  • Maintaining best practice guidelines in digital marketing, and arranging regional workshops for knowledge transfer across markets
  • Displaying effective stakeholder management, providing regular performance and updates presentations to key stakeholders and senior leadership teams
  • Collaborating with internal teams on implementing digital projects, requirement preparation, UAT testing and post-launch performance evaluation

Requirements:

  • Minimum of 8-10 years of experience in digital marketing and ecommerce, and related industries.
  • Strong SEO/SEM experience with eCommerce background; in tune with the latest trends and best practices in SEO and SEM
  • Solid understanding of performance marketing, conversion and online customer acquisition
  • The ability to lead a sizable team to manage multiple projects simultaneously, while being cognizant of deadlines and priorities
  • Having excellent stakeholder management skills to navigate through a complex organizational structure
  • Hands-on experience with website analytics tools (e.g. Google Analytics, Google Ads, SimilarWeb, SEMrush)

Interested individuals please send CV (word format) to Dicky Cheung (Dicky . Cheung @connectedgroup.com) for more information.