Regional Creative Director(Luxury)

Our client is a global premium lifestyle group and they are looking for a Regional Creative Director. The Creative Director will play a key role within the Design Team as the direct liaison between the HQ and the APAC affiliates. He/she will facilitate the execution of creative assets, providing art direction and oversight to local agency partners and production vendors, from concept to final execution.

Job Duties:

• Build and maintain brand equity and ensuring brand expression is on-point, meets brand standards both conceptually and in execution, is consistent and cohesive, and elevated across all touchpoints.
• Build and manage relationships with cross-functional partners (key liaison): International, VM, Global Digital, local agency partners, local production vendors
• Concept & execute regional digital and social-first creative, to support local campaign activation, China online platform (e.g. TMall, WeChat)
• Provide direction to local creative teams and vendors, such as photographers, directors, and stylists, as they work to execute creative concepts in support of Global and regional programs.
• Ensuring Tmall best practices and cohesive brand expression through out key promotion times (e.g. 6.18, 11.11, Hey Box, Superbrand Day)
• Oversee production of all locally produced collateral: in-store and event collateral, CRM & Loyalty goods, Duratrans, in-store visuals, etc.
• Understand key business drivers and strategic objectives and provide Creative support in real-time.

Requirement:

• Bachelor of Fashion Design / Arts or equivalent
• 7+ years related experience, preferably in the agency / beauty / fashion / photo industry, with 3+ years of that experience at an Creative Director level.
• Must be fluent in Mandarin and English.
• Must have in-depth understanding of Asia and China markets, and local platforms.
• Creative individual, extremely strong art direction and executional skills, keen eye for detail

Interested individuals please send CV (word format) to Dicky Cheung (Dicky . Cheung @connectedgroup.com) for more information.