Product Marketing Manager (Leading Insurance Firm)

Our client is one of the largest Life Insurance Company with extensive service and coverage across Asia Pacific and continue expanding their business. They are looking for a high calibre to join their Product Marketing team to formulate customer-centric and compelling customer-facing and distribution-facing product communications initiatives through deployment of effective communication strategy to drive business growth and competitive market position.

Key responsibilities:

• To ensure product communications initiatives are in line with regulatory requirements, company's governance policies and brand standards;
• To plan and implement strategic communications plans for new products for sales purpose;
• To conduct research and analysis on competitors, focus group and develop writing positioning and messaging in order to reach out to the right target group;
• To design and develop full set of marketing collaterals, i.e. brochures, illustration insert, launch pack and other supporting sales materials;
• To work closely with all stakeholders across the value chain to ensure successful implementation of product initiatives and strategies;
• To build engagement with sales team for insight from client's perspective

Key requirements:

• Degree holder in Marketing, Communications or Journalism is preferred
• At least 8 -10 years solid marketing experience, with at least 3 years in managerial level, preferably in finance/insurance industry
• Strong marketing sense, business acumen, excellent leadership and communication skills
• A team player who can work with the team as well as other internal stakeholders and external partners.
• Experience and knowledge of printing production
• Able to work under pressure and meet tight deadlines
• High proficiency in both Chinese and English
• Strong PC skills in Word, Chinese Word Processing, Excel, PowerPoint and web content management

Interested individuals can click apply now or send through updated resume in WORD format to Jason.tsui@connectedgroup.com. For a more comprehensive list of current opportunities, please visit www.connectedgroup.com

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