PR and Marketing Manager, Luxury (Global)

Location Hong Kong, Central and Western District
Job-type Full Time
Salary Negotiable
Contact Kimmie Chan
Email email Kimmie
Reference ACRY-778371_1624420475

A luxury jewellery group is looking for a seasoned luxury jewellery PR and marketing manager to be part of the expansion of a newborn luxury jewellery brand full of potential.

Report into the Marketing and Communications Director, this role will be responsible for the following,

  • Formulate and execute marketing and PR strategies to generate brand awareness across selection countries
  • Be accountable for all ATL and BTL communications activities
  • Maintain good relationship with both local and overseas media, KOL and influencers
  • Develop press release and content for media and various social media channels
  • Work closely with the internal departments to ensure smooth executions on PR campaigns
  • In charge of overall PR and marketing expenses
  • Drive innovative, holistic initiatives with corporate partners for co-brand opportunity

Successful candidate should possess:

  • University graduate in journalism, communication or related discipline,
  • At least 8 years' public relations and marketing management experience in in the luxury products (jewelleries, watches, leather goods, fashion, hospitality) with international exposure
  • Experience engaging with high net worth (HNW) clientele highly preferrable
  • Background from top notch PR agency is an advantage
  • Strong network with lifestyle media and bloggers
  • Presentable, highly independent, creative, resourceful and multi-tasking with capability in dealing with ambiguity, complexity and stress
  • Business traveling will be expected
  • Excellent fluency in English and Mandarin, Cantonese is an advantage

Interested individuals can click apply now and send updated resume (in WORD format) to Kimmie Chan for further information.

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