Performance Marketing & Automation Manager (Food 50k)

Location Hong Kong City
Job-type Full Time
Salary Negotiable
Contact Eleanor Chan
Email email Eleanor
Reference A018340 _1604391107

Our client is a leading F&B label. They are now looking for a CRM & Marketing Automation manager to support CRM analysis on data acquiring and consolidation from the different core and peripheral systems.


Job Duties:

  • Build and design solution to integrate and automate the process, engage and personalise user experience across sales.
  • Optimise and share best practices on how to automate different touchpoints, engage with customers with real-time data to get the best ROI in marketing campaigns

  • Collaborate with B2C business lines to build customer life-cycle programs, focusing on engagement, traffic generation and nurturing initiative
  • Re-engages existing customers through promotion of new product features and gain customer referrals
  • Integrates customer analytics with demand generation strategies to improve customer acqusition
  • Personalizes communication to the consumer using established content management software tools
  • Compiles reports on key performance indicators (e.g., Return on Investment, RFM, Return on Customer, etc)\

  • Creates actionable tests to be used in the evaluation of the organizations database and customer relationship engagement strategy.

  • Explains the components of a dashboard and their importance in guiding future eCommerce initiatives.

  • Applies best practices for marketing and sales automation for use of emails, SMS, App Push and Web Push, landing pages, and content delivery across demand generation effort.

  • Identifies high impact opportunities in driving sales

Requirement:

  • Degree holder with minimum 8 years of working experience
  • Proven experience in CRM and online data analysis
  • Sensitive to consumer market trend with the ability to identify opportunities and implement change
  • Superb Excel Skills is a MUST
  • Fluent English & Chinese is a MUST