Marketing Director, Shopping Mall

This listed real estate business with footprint and investment across Greater China is looking to grow their business.

With exciting growth plan in place, the Marketing Director will lead a sizeable team of marketing, communications & creative talents to develop and implement effective marketing strategies to support the business across, real estates, hospitality, F&B and other sectors.

Job Responsibilities

• Lead a sizable team across different business units to ensure the objectives of all marketing events are being achieved
• Initiate creative marketing events and PR activities to maximize the exposure of the company, and increase visitor ship and per capita spend
• Plans and ensures marketing events, advertising and creative materials are aligned with our brand
• Plans and executes marketing programmes. Ensure market-appropriate implementation of local/oversea marketing and communication activities as per seasonal brand direction, annual strategic plan
• Maintains a year-round marketing planning calendar to ensure that all deliverables are on track
• Liaises between identified business partners and operations in order to deliver optimal solutions
• Identifies potential brand-compatible partnerships for joint promotions
• Proactively identifies media, marketing and promotional opportunities and conduct due diligence
• Provides marketing support to leasing team and new brand-related projects and initiatives

Requirements

• Minimum 15 years marketing experience from travel/tourism/real estate/shopping mall industry, with at least 10 years in management level
• Proven track record of relevant marketing experience and strategies that lead to sales growth
• Excellent command of English, Cantonese and Mandarin