Marketing Director

Location Hong Kong
Job-type Full Time
Salary Negotiable
Contact Dicky Cheung
Email email Dicky
Reference A021051 (AWYN-116206_1637291227

Our client is a US health care brand. They are now looking a Marketing Director and she/he will be responsible for development and implementation of brand marketing strategies, promoting brand growth and expansion to achieve brand business objectives in the short and long term for HK market.

Job Duties

  • Plan and execute a marketing strategy for the organisation and for new and existing products or services
  • Oversee the implementation of the marketing strategy
  • Develop a brand strategy
  • Set and administer an annual marketing budget
  • Create and manage a calendar of events such as webinars, conferences and thought leadership contributions
  • Guide the day-to-day activities of the marketing team and marketing manager
  • Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
  • Provide tools and materials to enable the sales team to function effectively
  • Manage and refine the organisation's social media presence
  • Manage and measure marketing campaign costs
  • Report on the effectiveness of marketing campaigns using pre-determined KPIs
  • Utilise data for marketing campaigns, interrogating the organisation's databases and external data
  • Identify new business opportunities
  • Conduct market research studies
  • Negotiate with media agencies and secure agreements on the production of promotional materials

Requirements

  • Bachelor's degree in business, marketing, communications, or related field.
  • 8-10 years experience in marketing and running a marketing team.
  • Proven marketing campaign experience.
  • Effective time management skills and the ability to multitask.
  • Strong copywriting skills.
  • Attention to detail.

Interested individuals please send CV (word format) to Dicky Cheung (Dicky. Cheung @connectedgroup.com) for more information