Manager, Regional Consumer Insights (Top Chemical Company)

Location Hong Kong
Job-type Permanent
Salary Negotiable
Contact Jason Tsui
Email email Jason
Reference A020787_1636441795

Our client is a leading multinational chemical company in the world and listed in multiple markets. They are now looking for a consumer insights and digital project expert to join their consumer insights and digital solution team to drive change with focus in consumer goods.

Job Responsibilities:

  • To provide market trend analysis in terms of consumer insights and trends that would influence product innovation, portfolio, and marketing strategies in Asia Pacific;
  • To shape business opportunities amongst various brands in accordance with customers' latest trend;
  • To work closely with Marketing Development and Innovation team to drive solution communication concepts;
  • To manage and coordinate research with social media agencies to ensure effective resources management for trend analysis in defining business opportunities amongst brands;
  • To generate potential customers recommendation by relating BASF products and solutions offerings through various brand categorisations;
  • To plan and implement the structure integration as well as providing customized Consumer Insights information effectively via company built platform;
  • To lead the user experience for Consumer Insights related modules by defining the user flow and interface design requirements.


  • Bachelor's Degree in Marketing, Journalism, Digital Communication, or related disciplines
  • Minimum 8 to 10 years of relevant working experience in FMCG, Retail, Beauty, Personal Care industry or related industries, preferably with Regional experience. Less experience if candidate is coming from a consultancy background with exp. In driving change;
  • Strong competency in influencing and making impact among colleagues in driving change within the organization;
  • Strong expertise in data analysis; interpreting business-related information necessary for presentation;
  • Strong expertise in data analysis; interpreting business-related information necessary for presentation
  • Effective communication skills and customer relationship management;
  • Flexibility to travel in the region (once international borders re-opened);
  • Excellent command of English Language, and preferably good Mandarin in both verbal and written communication skills.

Interested individuals can click apply now or send through updated resume in WORD format to For a more comprehensive list of current opportunities, please visit

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