Head Of Marketing, WPB (Asia) - Top Tier Bank

Location Hong Kong
Job-type Permanent
Salary Negotiable
Contact Jason Tsui
Email email Jason
Reference A00000_1642126127

Our client is a multinational investment bank and financial services holding company and they are now looking for a leader to oversee their cards and loans business in Asia and help to further developing their lending capabilities.


Key responsibilities:

  • To define and deliver an integrated marketing plan for cards and loans covering ATL, BTL, and events;
  • To integrate cards products into creative strategies and support product development and go to market tactics;
  • To drive the implementation and reporting of external digital media and always-on programmes;
  • To develop a holistic view of the overall market and existing customers across product, channels and touchpoints;
  • To work closely with the Country WPB teams and other key stakeholders to develop and shape the marketing strategy based on customer needs and requirements to achieve the annual operating plan and future growth;
  • To be the key member of Asia leadership team to ensure that Customer perspective is appropriately presented in the decision making process;
  • To drive wider industry positioning through regular engagement.


Key Requirements:

  • Possess solid consumer financial services industry experience and strong understanding of unsecured asset businesses;
  • Solid understanding of market leading card capability;
  • Experience of leading multi channel sales programmes;
  • Significant experience of building business through digital channels;
  • Comprehensive experience of operating unsecured lending in Asian market;
  • Experience of data analytics and their application in multi channel CRM programmes;
  • Strategic leadership, analytical and problem solving skills;
  • Entrepreneurial mindset and clear results orientation to transform the business;
  • Strong business judgement and decision making skills
  • Excellent executive communication skills, customer and partner relationship skills;
  • Solid experience of leading, coaching and developing a high performance team, and
  • Strong influencing skills navigating in matrixed environments.

Interested individuals can click apply now or send through updated resume in WORD format to Jason.tsui@connectedgroup.com. For a more comprehensive list of current opportunities, please visit www.connectedgroup.com

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