Head of Modern Trade (FMCG)

Location Hong Kong
Job-type Full Time
Salary Negotiable
Contact Eleanor Chan
Email email Eleanor
Reference A019811_1632982918

Our client is a global Consumer Brand and they are now looking for a Head of Modern Trade to lead the team. This position is a key role and it involces with leading and driving modern trade business. Priority will be on managing the business planning on sales strategies execution.


  • Accelerate modern tradesales growth, making this channel a significant and profitable channel contributor to overall sales

  • Develop an appropriate strategy and action plan including but not limited to identifying the right portfolio for modern trade channel, right pricing and promotion strategies, and promotion calendar

  • Collaborate with modern trade clients to deliver sales, brand awareness and conversion objectives based on agreed strategies

  • Manage P&L of MT channels to ensure ROI and profitability

  • Coordinating with marketing team, Ensure MT strategies align with brand directions
  • Responsible for ensuring all promotions/ pricing/ spending procedures align with financial policies and procedures

  • Work with trade marketing team & sales operation team in a clear sales & strategies at trade

  • Provide accurateforecast to supply chain team to minimize over stock


  • 10 years of solid work experience in modern tread & FMCG industries, with minimum 3 years people management skills

  • Degree in marketing or related discipline
  • Strong vision & insightful in Modern Trade channels and consumer behaviors
  • Analytical, communicative withs strong interpersonal skills

  • Proactive to deliver work excellence

Interested individuals please send CV (word format) to Eleanor Chan (Eleanor . Chan @connectedgroup.com) for more information