Events & Activation Specialist (FMCG, HKD 620K)

Location Hong Kong
Job-type Full Time
Salary Negotiable
Contact Eleanor Chan
Email email Eleanor
Reference A021954_1653011475

Our client is a global consumer products company. They are now hiring for an Activation Execution to join the team.

Key Highlights:

  • Drive overall commercial performance and brand portfolio awareness and trial.
  • Lead the implementation of brand activation, merchandising plan & budget allocation for all channels.
  • Work with brand and trade team on brand strategy setting & operational planning
  • Manage external business partners & agencies on Horeca & other channels plan.
  • Assist & manage the trade activities planning on coverage, merchandising and distribution in HK
  • Provide reports to management for performance evaluation and operation planning

Key Accountabilities:

  • Design and manage overall plan and its budget allocation with aims to improve overall channel ROI and sales performance
  • Work with all partners internally and externally, support in building strategic plans
  • Deliver activities to improve brand presence & product trial, while ensure a strong conversion to regular and loyal consumers to sustain the growth and competitiveness
  • Develop overall merchandising and visibility strategy and budget plan
  • Lead the implementation of the agreed route to market strategy, merchandising plan and distribution coverage to optimize the launch and growth of the brand in the market
  • Work with local creative agencies to develop & execute merchandising support campaign
  • Manage implementation agencies & distributor to ensure proper execution of brand cycle campaign and brand ambassador execution
  • Manage resource allocation, in-store display design, in-market communication


  • Bachelor degree holder
  • At least 3-4 years Trade marketing / consumer brand activation experience preferably in a renowned FMCG company
  • Strong business acumen & strategic thinking
  • Strong inter-personal skills and communication skills

Interested individuals please send CV (word format) to Eleanor Chan (Eleanor . Chan for more information