Director of Marketing, APAC (Medical equipment - radiotherapy)

Location Hong Kong, Central and Western District
Job-type Full Time
Salary Negotiable
Contact Paola Carrillo
Email email Paola
Reference A000000 (ALWY-143426_1627824727

Our client, a multinational medical system developer and manufacturer is searching for their Director of Marketing, APAC (Must have radiation therapy industry experience).

Based in Hong Kong and responsible for Asia Pacific, the Director or Marketing will be responsible for leading a large sales and marketing team in the efforts to develop and execute marketing strategies and activities for the region, planning for products and services, driving growth and ensuring ultimate profitability.

Responsibilites:

  • Develop customer loyalty initiatives and marketing plans to achieve sales and profitability objectives
  • Develop and execute the business strategy and competitive differentiation in APAC for both direct and distributor markets.
  • Lead the execution of new marketing initiatives to strengthen and grow the business.
  • Ensure competitive positioning and differentiation
  • Drive business cases, marketing communication plans, positioning, pricing, channel analysis, life cycle plan for products and services.
  • Analyzes competitors to understand and predict competitive strategies and develop counter strategies to maintain and increase market share.
  • Directs all new product launches in the region including market research, positioning, marketing and training; works with the sales organization to execute successful launch programs to customers.

Requirements:

  • Bachelor's degree in marketing, communications, business or related subjects
  • Master degree preferred
  • No less than 10 years of experience in sales and marketing
  • MUST HAVE EXPERIENCE IN THE RADIATION THERAPY INDUSTRY - preferably in the "Therapeutic Segment"
  • Fluent in English and Mandarin

Please note: Frequent travel required (up to 50%)

Interested parties please click on "Apply". Kindly note only relevant parties will be contacted.