Digital Marketing Manager - Life Insurance (Upto $50K)

Our client is a local growing insurance company and they are looking for a strong calibre to join their digital marketing team focus on web and content marketing.

Responsibilities:

• To plan and implement web-based marketing strategies and campaigns via the company website for lead generation;
• To promote company's website to acquire customers via creative digital marketing campaigns;
• To ensure content strategy is adaptive to user profile, context or behaviour on company site;
• To ensure website classification, navigation and categories support a customer first approach;
• To work closely with web development and design teams; provides guidance on marketing-related aspects of the company web presence;
• To monitor and improve search engine optimization (SEO) results for the company website;
• To develop best practice testing guidelines by implementing and running A/B and (MVT) Multivariate testing plan that supports KPI;
• To formulate and execute the content marketing and email marketing initiatives;
• To provide reports for the Management team and monitor performance trends for agile enhancement;

Requirements:

• Bachelor's degree in Marketing, ecommerce, communications, or journalism;
• At least 8 years of experience of Content Marketing and Social Media Marketing, preferably within financial services;
• Sense of ownership and pride in your performance and its impact on company's success;
• A strong analytical/data background in order to create and optimise customer segments
• In-depth knowledge of web analytics
• Understanding of how personalised content fits within the wider marketing mix;
• Demonstrated depth of UX experience, communications strategy, E-Commerce marketing systems, tools & platforms and segmentation decisions
• Ability to collaborate with technical and non-technical teams;
• Critical thinker and problem-solving skills;
• Excellent presentation and communication skills;

Interested individuals can click apply now or send through updated resume in WORD format to Jason.tsui@connectedgroup.com. For a more comprehensive list of current opportunities, please visit www.connectedgroup.com

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