Consumer Intelligence Leader (FMCG, 870K)

Location Hong Kong
Job-type Full Time
Salary Negotiable
Contact Eleanor Chan
Email email Eleanor
Reference A021278_1641262020

Our client is a global consumer products brand. They are now hiring a consumer intelligence leader to head up the development across Asia.


Mission
:

To ensure the operating entity growth plans and portfolio strategies are anchored in holistic human insights, foresight and market & business context, and that the critical local insight needs are covered.

Job Duties:

  • Proactively drive insights and foresight into Asia growth strategy.
  • Connect data sources internally and externally, and locally to provide strategic perspective to drive and accelerate the portfolio growth in Asia.
  • Ensure thorough understanding of market dynamics and human insights across the key markets in the operating entity.
  • Translate foresight into actionable future focused insights that will drive the Portfolio Strategy to ensure the portfolio is ready for the future and always relevant for Asia consumers.

  • Lead the local operating entity learning plan (definition of priorities, alignment with stakeholders, budget planning, and quarterly alignment & updates).
  • Drive growth philosophy thinking and lead the reviews with support from their Portfolio partners.
  • Lead the insights community for Asia covering category performance, update and sharing inspirations about future opportunity areas.


Job Qualifcation:

  • Degree in Consumer/Shopper Insights / Market Research or related field
  • 8+ years' experience in consumer/shopper insights and market research (preferably in FMCG industry)
  • Proven track record of working in innovative ways, piloting new approaches, tools and methodologies