Business Development, Bancassurance (Marketing)

Location Hong Kong
Job-type Permanent
Salary Negotiable
Contact Teresa Choi
Email email Teresa
Reference A022341 (AYQR-770042_1658823848

About Our Client

Our Client is one of the leading international general insurer and reinsurer. They are seeking for a Business Development, Bancassurance (Marketing) for their Hong Kong Business. Responsible for servicing all customers to achieve the objectives assigned to the team according to the Company's business plans.


  • Build and maintain good business relationships with partners (bank) to drive their support and interest
  • Communicate and liaise internal stakeholders to smooth out the Digital and IT projects from business point of view
  • Drive and support to achieve business target via digital initiatives with bank partners to increase adoption and enhance customer experience
  • Support to implement appropriate initiatives, operational activity and best practice according to partners' needs to achieve business goals
  • Use of data insight to develop marketing strategies or campaigns
  • Support on design and production of marketing collaterals to ensure they meet/beyond market standard
  • Assist with the Senior Manager to develop new sales proposition ideas for Bancassurance channel and deliver it in sharing forum, stakeholder meeting and digital channel
  • Steer discussion with Bancassurance team to ensure product's marketability, form sales stories, seek market's feedback on the products and react with potential solutions to support business growth opportunity
  • Keep an up-to-date market information such as trends, competitors' activities and product details for strategic planning and ad hoc initiatives


  • Minimum 3 years of experience in insurer or financial industry
  • Experience in campaign/ marketing management with good understanding of digital marketing and data analytics
  • Creative minded, detail-oriented, good project management and presentation skills
  • Good command in written and spoken English and Chinese

For interested parties, please click 'apply' or send your detailed resume to or contact Teresa @ +852 3972 5824. All personal data collected will be kept strictly confidential and will be only used for recruitment purposes.