Brand Manager (FMCG 750K)

Location Hong Kong
Job-type Full Time
Salary Negotiable
Contact Eleanor Chan
Email email Eleanor
Reference A022063_1655772803

Our client is a global consumer label with worldwide presence. They are now hiring a Brand Manager to join the team. As a Brand Manager, the incumbent will be responsible for leading strategic and tactical brand plan development/implementation across the porfolio.

Job Duties:

  • Responsible for the development of a 3 year strategic brand plan. Own and deliver the annual brand plan, unlocking the growth potential both in term of building brand equity and specific channels growth.
  • Accountable for building a rolling brand plan as part of Company's commercial business planning process, detailing all aspects of the media touch points.
  • Lead the development of breakthrough consumer programs including an inclusion of influencer marketing programs
  • Full P&L responsibility for the assigned portfolio of brands
  • Lead a cross functional and agency working team fostering and building a strong multi-functional team
  • Lead the analysis and reporting of market and competitor trends to identify salient business issues/opportunities, working extensively with channel marketing and sales teams is a must.
  • In collaboration with other teams to perform analysis/construct research programs and derive implications to ensure marketing programs/expenditures meet KPIs.
  • Assist with the development of the Strategic Brand Review by analyzing category opportunities, identifying key consumer targets, innovation opportunities, and activation strategies


  • Bachelor degree holder with minimum 8 years working experience across FMCG industry
  • Fluency in Cantonese and English
  • On/Off Trade marketing experinece would be an advantage
  • Strong motivation with ability to work proactively and independently
  • Immediately available is preferred

Interested individuals please send CV (word format) to Eleanor Chan (Eleanor . Chan for more information