Brand Communications Manager (HKD 50K Premium Retail)

Location Hong Kong, Central and Western District
Job-type Full Time
Salary Negotiable
Contact Eleanor Chan
Email email Eleanor
Reference A020282_1626077662

Our client is a global premium consumer brand and they are now looking for a brand communications manager to join the team. The mission of this manager is to drive brand image and creating brand awareness by execution and evaluation of the global media strategy & campaigns and develop, execute and evaluate communications to local market needs.


Duties:

  • Execute and evaluate the global media strategy & campaigns
  • Localize and execute the global media strategy and develop ATL & BTL campaign materials
  • Establish and leverage relationships with key media networks
  • Drive marketing events for all channels
  • Develop, execute and evaluate communications for all channels (in line with local market needs)
  • Guard the brand identity and tone-of-voice, e.g. by supporting the adaptation and creation of all communication with an expert opinion on key messaging
  • Oversee the omnichannel PR strategy and drive PR for all channels, following international guidelines and in line with the consumer journey strategy
  • Oversee the Key Opinion Leader strategy (KOL) by mapping and tracking the KOL landscape, including journalists, bloggers
  • Manage and monitor the budget within the department

Requirement:

  • University degree or equivalent in marketing and/or communication
  • Minimum 8 years experience as Communications or Media Manager, or as Brand Manager with strong digital and/or media responsibilities
  • Solid experience of planning and execution of campaigns for high end / luxury / premium FMCG retail brands
  • Experienced in managing agencies

Interested individuals please send CV (word format) to Eleanor Chan (Eleanor . Chan @connectedgroup.com) for more information