Associate Director/Senior Manager, Digital (Marketing Agency)

Location Hong Kong
Job-type Full Time
Salary Negotiable
Contact Coffee Wang
Email email Coffee
Reference ALBJ-857118_1602816909

This Marketing Consultancy Agency has been in HK for over a decade, their business has been providing marketing solutions to their upscale and premium clients. Currently they are looking for a digital marketing expert to join their team to drive the expanding demand in O2O marketing channels.

Reporting directly to the Founder, the Associate Director will be playing a key role in taking the both their own business, as well as their client's business to another level. Candidate with less experience will be considered as a Senior Manager.

Job Responsibilities

  • Formulate and implement O2O marketing strategy to meet client and internal objectives
  • Work with internal and external partners in creating experiential solutions
  • Identify trends and insights, optimize performance based on data driven insights
  • Plan and execute SEO/SEM, database acquisition, email, social media and display digital campaigns
  • Measure and report, analyse marketing campaigns and assess against marketing objectives
  • Optimize customer journey, maximize user engagement and conversation rate
  • Support Founder in evaluating potential new business opportunities and ad-hoc projects

Requirements

  • Bachelor's degree in marketing or related discipline
  • At least 8 years of experience in digital marketing (agency or in-house marketing team), candidate with less experience will be considered as Senior Manager
  • Solid experience in digital marketing, website/App development
  • Strong business acumen
  • Excellent communications skills in English and Chinese