This Marketing Consultancy Agency has been in HK for over a decade, their business has been providing marketing solutions to their upscale and premium clients. Currently they are looking for a digital marketing expert to join their team to drive the expanding demand in O2O marketing channels.
Reporting directly to the Founder, the Associate Director will be playing a key role in taking the both their own business, as well as their client's business to another level. Candidate with less experience will be considered as a Senior Manager.
- Formulate and implement O2O marketing strategy to meet client and internal objectives
- Work with internal and external partners in creating experiential solutions
- Identify trends and insights, optimize performance based on data driven insights
- Plan and execute SEO/SEM, database acquisition, email, social media and display digital campaigns
- Measure and report, analyse marketing campaigns and assess against marketing objectives
- Optimize customer journey, maximize user engagement and conversation rate
- Support Founder in evaluating potential new business opportunities and ad-hoc projects
- Bachelor's degree in marketing or related discipline
- At least 8 years of experience in digital marketing (agency or in-house marketing team) is a MUST
- Solid experience in digital marketing, website/App development
- Strong business acumen
- Excellent communications skills in English and Chinese