Assistant / CRM Manager, Consumer

This world leading organization is consistently expanding their business in HK, the unique, world-class company is now recruiting this marketing position to join one of their business functions.

With over a century presence in HK, the company continues to be a highly influential leader in the industry.

Responsibilities

• Support the team head to lead a team of marketing and CRM specialists to achieve the revenue targets
• Develop, establish and executive marketing strategies and activities
• Implement the strategic planning on customer acquisition, retention and activation program
• Partnership Marketing - Identify and organize joint promotion activities with key strategic partners
• Conduct analyses using CRM data, collect & deliver customer's data
• Define the data strategy that supports the overall CRM database marketing requirements and develop a data road map
• Oversee & manage on-going CRM operations, procedures and all CRM related system issues
• Allocate, control and review expenses within given budget
• Stakeholders management, regular meetings with internal & external parties on campaigns progress

Requirements

• Minimum 10 years of experience in CRM, loyalty program, preferably from Retail/FMCG/Telecom sectors
• Team management experience is highly preferable
• Knowledge and know how on CRM, Loyalty Program, Customer Acquisition, Operations & CRM system
• Strong in project management & capability to drive operations flow
• Fluent in English, Cantonese and Mandarin