Our client is an international modern F&B label and they are now hiring their first digital marketing lead to be based in Hong Kong. The Digital Lead is responsible for driving digital innovation & strategy, social media and email campaigns, delivery partnerships and growth strategies for Asia partners.
- keeping the brand's digital presence informed, modern, innovative and cohesive.
- Ensure all social media copy on all channels adheres to digital marketing guidelines and is on-brand.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify, test and optimize ongoing paid media strategy to drive brand awareness, sales and to support brand initiatives
- Drive digital influencer strategy, manage digital calendars inclusive of all digital channels across APAC
- Acquainted with new social media platforms, web technologies, and digital marketing trends
- Implement new technologies in developing campaigns and update current campaigns to include new information
- Manage key creative projects that come to life both off & online
- Bachelor degree holder with minimum 5 years' experience in digital / social media marketing
- Strong China Digital Marketing experience is preferred
- Strong communications in both English and Mandarin
- Knowledgeable about digital marketing principal and tactics, analytics, SEO, email marketing and growht strategies